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In today’s competitive coaching landscape, establishing a strong personal brand is essential for standing out and attracting the right clients. This interactive session will guide you through the key components of building an authentic and impactful coaching brand. We’ll explore the power of storytelling, the importance of defining your niche, and how to create a compelling Unique Value Proposition (UVP) that highlights your unique strengths. You’ll also learn how to develop a cohesive visual identity and maintain consistency across your digital presence. 

Key Takeaways:
- Understand how to define your niche and attract your ideal clients.
- Learn the key elements of crafting a compelling brand story.
- Develop a consistent visual identity to strengthen brand recognition.
- Gain actionable tips for establishing and growing your online presence.

This session is ideal for coaches looking to clarify their brand and elevate their marketing efforts. Participants will leave with practical tools to enhance their coaching brand and create lasting connections with their audience.

Learning Objectives:
 
1. Define your niche and craft a clear Unique Value Proposition (UVP) to stand out in the coaching market;
2. Develop a compelling and authentic brand story that resonates with your target audience;
3. Create a consistent visual identity and enhance your online presence through effective use of social media and SEO techniques. 

Core Competencies Addressed:
Cultivates Trust and Safety
 
Participants will earn 1.5 Resource Development CCEs for attending this program.

About our speaker:

With over a decade of experience in corporate communication and brand marketing, Lisa Madaschi is passionate about helping coaches build standout brands that align with their personal values and professional goals. As an ICF ACC, she combines her extensive hands-on corporate experience with coaching techniques to empower coaches to grow their businesses confidently.  Having spent seven years leading marketing initiatives across Europe, the Middle East, Africa, and Latin America at global enterprises like Whirlpool Corporation, Lisa understands the challenges of defining a unique brand in a crowded market and how overwhelming marketing can be. 

Through her coaching programs, she provides practical tools, strategic insights, and personalized support, enabling coaches to create compelling brands that truly reflect who they are and what they stand for.  Fluent in English, Italian, and Portuguese, Lisa works with ambitious professionals across industries, helping them tap into their potential and make a significant impact.