Strategic Pillars & Objectives
1.Member Experience & CommunityStrengthen engagement across the full member lifecycle and create meaningful opportunities for connection, learning, and contribution.
Focus Areas: Membership, Professional Development, Credentialing Support, Special Projects.
2.Partnerships & External ImpactExpand awareness, access, and understanding of coaching across Wisconsin businesses and communities to increase coaching’s visibility and value.
Focus Areas: Partnerships, Marketing and Communications, Special Projects
3.Communications & Brand PresenceDevelop and implement a cohesive marketing, communications, sponsorship, and social media strategy that amplifies our mission and strengthens our brand.
Focus Areas:Marketing and Communications, Sponsorship, Membership, Professional Development, Special Projects, Credentialing Support Team
4.Governance & SustainabilityEnsure long-term chapter health through strong alignment with ICF Global, sound financial stewardship, and clear operational processes.
Focus Areas: Governance, Finance, Executive Team